About Us
Hi, I'm Robbie.
I started Little Paws and Claws because the cat-toy aisle made me angry.
Every box on the shelf was the same: oversized plastic packaging, a vague claim of "enrichment", and a toy that fell apart within a week. I'd spent £30 by my second month as a cat owner and had two cats who ignored almost everything.
So I started making cat toys properly. Pet-safe materials, natural feathers, faux fur attached with cotton thread instead of cheap glue. Things designed by someone who actually lives with cats.
The chief testers
Are Winnie (grey, opinionated) and Roo (brown tabby, chaos agent). Every new product goes through a 14-day home trial. If they ignore it, it doesn't ship. If they fight over it, it gets a re-stock priority.
Winnie & Roo — the chief testers
What we do
Five core cat toys (six counting the new bundle we're working on). Sold direct to UK cat owners. Designed and tested in Cheshire. Pet-safe, non-toxic, durable enough for an actual cat.
No dropshipping. No private-label generic stock. No "enrichment" buzzwords without real testing behind them.
Why us
Because every other brand you'll find online is either an Amazon dropshipper or a giant pet retailer with a stake in selling you ten new toys a year. We're a small family business that sells you four toys and tells you to rotate them.
Cats want novelty, not abundance.
Cheshire, UK · Family-run · Cat-tested
Got a question about which toy might suit your cat? Email me directly — I reply to every customer message personally.
— Robbie Crooks
Founder, Little Paws and Claws Ltd
(Meet Winnie & Roo →)